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Room101, the alternative luxury lifestyle brand for those who demand quality with an edge, is proud to announce their new line of Room101 Cigars (www.room101cigars.com). Originally founded in 2003 by Matt Booth, Room101 will introduce the premium cigar into their already successful line of silver jewelry, clothing, and accessories. The Room101 Cigar collection will be a blend of attitude, culture, celebrity, and some of the world’s finest tobaccos.

The cigar, specially blended and created by Camacho Cigars, is a medium bodied cigar, comprised of tobaccos from both Honduras and the Dominican Republic. The wrapper is a Semilla 101 that was exclusively grown for this cigar. The Room101 cigar is available in six formats, all representing different area codes, including the 213 (44×5.5), 305 (50×5), 323 (50×6), 404 (54×52×6), 702 (48×54×48×6), and 808(60×6).

“We are very excited to launch this line of cigars with Room101,” said Dylan Austin, marketing director of Camacho Cigars. “This project has been a year in the making and it really great to see it come to fruition.”

Following the launch of the cigar, Matt Booth and the Room101 Cigar team will embark on a 90 day “Room 101/Camacho Conspiracy Tour” making stops at 45 retailers across the country. Room101 Cigars will also support the Wounded Warrior Project charity and urge people to donate to their cause.

“The Room101 cigar is the first of its kind in many ways,” said Matt Booth, owner and designer of Room101. “I am honored to be working with the Camacho family on this project. No other combination could have possibly done this concept justice.”

About Room101

Founded in 2003 by Matt Booth, Room101 is the premier luxury lifestyle brand, based in Hollywood, CA. What started as a designer’s dream to create unique pieces of jewelry, has grown into an all-encompassing design studio, producing luxury items for all facets of life. Room101 is unmatched in the quality of both design and final products and has quickly become a stand out in the industry.

About Camacho Cigars

Founded in 1961 by Simon Camacho, Camacho Cigars was acquired by the Eiroa family in 1995. Now part of the Oettinger Davidoff Group, Camacho Cigars is one of the key players in the international cigar market. The flagship Camacho brand, made at Rancho Jamastran in Danli, Honduras, is comprised of 9 premium and ultra-premium line extensions: (Super-Premium: Diploma, 10th Anniversary Corojo, Liberty Series, Triple Maduro, Select)(Premium: Corojo, Coyolar, Havana, SLR). Camacho Cigars also has 7 core brands, including Baccarat The Game, America’s #1 selling premium cigar.